Necessary cookies are absolutely essential for the website to function properly. Jo Malone Apologises After John Boyega Is Cut From Chinese Version Of Advert He Created And Directed They've said the decision to reshoot the ad with Chinese actor Liu Haoran was a "misstep". ... quits Jo Malone over Chinese ad . Star Wars star John Boyega resigned from his role as spokesperson for Jo Malone today after the British perfume brand replaced him with Liu Haoran, a popular Chinese actor, for the version of their TV commercial that was aired in Mainland China. // The ad replaced Boyega with Chinese actor Liu Haoran Jo Malone has “deeply apologised” to Star Wars actor John Boyega after cutting his scene out of a Chinese advert he helped create. It’s better if they let him produce his own idea. Jo Malone London re-shot the Star Wars actor's own aftershave advert for the Chinese market. Email address. Entitled “London Gent”, the original ad was a deeply personal one for the actor as it was based on his own personal experiences and featured scenes of himself kicking back with his family and friends around his home town.eval(ez_write_tag([[580,400],'dramapanda_com-medrectangle-3','ezslot_0',641,'0','0'])); We are thrilled to announce that our Jo Malone London Gent film featuring @JohnBoyega is the proud winner of The Fragrance Foundation Virtual Awards 2020 for Best Media Campaign. Heck if they really wanted it to be completely authentic to the market, why not create one and ask Liu Haoran to conceptualise something with his own personal story as inspiration. John Boyega has resigned from his role as a brand ambassador for British cologne company Jo Malone following the news he was cut out of the Chinese version of … Trouble signing in? (Photo by … If you are arguing for them, then you should definitely do better because you obviously can’t see the problem and are part of the problem. However, the British actor’s scene was replaced by Chinese actor Liu Haoran. You find it hard to believe that John didn’t know about an Jo Malone was shooting in CHINA? The acceleration of e-commerce in 2020 created a huge opportunity for consumers to facilitate their holiday purchases, but now we are in the midst... © Copyright Retail Gazette. The ad, which starred local actor Liu Haoran (Detective Chinatown) for the Chinese market, was actually a replica of a previous ad conceived, directed by and starring Boyega. It has removed the ad and apologized. Actor John Boyega has ended his association with perfume brand Jo Malone after the company controversially cut him from a commercial for the Chinese market. I always believe in listening to all sides before condemnation starts. Apparently Liu Haoran wasn’t involved in the creative direction of the Chinese ad, so Jo Malone publicly apologized to him as well. ADVERTISEMENT. This website uses cookies to improve your experience while you navigate through the website. British perfume and scented candle brand Jo Malone London came under fire when it released an advertisement video as part of its campaign. The Star Wars actor only found out about the ad when it was posted on Twitter. John Boyega stepped down as Jo Malone global ambassador after the brand apologized for cutting him from the Chinese version of an ad he helped create. Lose-lose situation. Who has the copyright to all creative ideas, Jo Malone or John B? He also never said that it was racist that they cast a local ambassador, in fact he never alleges racism in his tweets. It is mandatory to procure user consent prior to running these cookies on your website. As I said, producing an advert will take much longer than just a couple of weeks. (L-R) Iceland's Richard Walker displays plastic-free packaging; Chinese actor Liu Haoran takes John Boyega's role in a Jo Malone ad. This was pure racism. British perfume brand Jo Malone has issued an apology to John Boyega for dropping an ad he made for them and replacing him with a Chinese actor. This category only includes cookies that ensures basic functionalities and security features of the website. This is the first time I saw both ad. The British are not shy about litigation either. I wasn’t even rude at anyone. But then, Liu Haoran is so handsome. Jo Malone has “deeply apologised” to Star Wars actor John Boyega after cutting his scene out of a Chinese advert he helped create. But opting out of some of these cookies may affect your browsing experience. John Boyega Jo Malone Ad Compared to Liu Haoran. 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Advertisement Hide Today’s top stories Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. Save my name, email, and website in this browser for the next time I comment. Jo Malone apologises to John Boyega after actor is cut out of Chinese version of aftershave advert. A great number of the comments on social media have jumped to accusations of racial discrimination (even one on this site) and theft. Stay signed in. Since it filmed in China, John probably had no idea. ... but featured Chinese star Liu Haoran … British fragrance maker Jo Malone London has apologised to John Boyega for re-shooting an ad that he wrote, directed and starred in, which was then released for the Chinese market. Advertisement The modified version replaced Boyega with Chinese star Liu Haoran. US … It has removed the ad and apologized. Jo Malone, which is owned by New York-based Estee Lauder, apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was “a mistake”. I just feel that that it is all about money at the end of the day. Boyega was entirely replaced by Haoran in the Chinese version of the ad, a move that Jo Malone has since apologised for. These cookies do not store any personal information. Marylebone, London, W1G 0PG. It has removed the ad … Jo Malone has since moved to quickly apologise to John for the offense their massive misstep has taken and has already pulled the ad from the Chinese market. document.getElementById("comment").setAttribute( "id", "a61c229ed72ad7babeb6f9d0e0c95da2" );document.getElementById("ca5e8c7dca").setAttribute( "id", "comment" ); Save my name, email, and website in this browser for the next time I comment. 15 Sep 2020 - 19:37 ... for fragrance company Jo Malone … Fragrance brand Jo Malone has issued an apology to John Boyega after cutting him out of the Chinese version commercial he helped to create. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. British perfume and candle maker Jo Malone London is in the hot seat this week after Star Wars actor John Boyega called them out for replacing him entirely with Chinese star Liu Haoran (Detective Chinatown) in an original video he conceptualized no less for the brand’s adverts in China. @ash and Jo Malone has apologized, means they know they were wrong. Jo Malone London recently released a version of the commercial for the Chinese market, but re-shot it without Boyega, casting popular local star Liu Haoran in his place. I hope John can take them to court or something. While it’s understandable that brands need to tweak some of their ads based on its target audience, a need John also acknowledged by saying “while many brands understandably use a variety of global and local ambassadors, dismissively trading out one’s culture this way is not something I can condone”, what’s unacceptable is the way the brand went about the entire thing.eval(ez_write_tag([[300,250],'dramapanda_com-medrectangle-4','ezslot_5',642,'0','0'])); Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong. And why shouldn’t I open my mouth if you can open your mouth just to be rude at others? John Boyega has resigned as global ambassador for perfume brand Jo Malone after he was replaced in an ad he made for them by a Chinese actor. We are taking this misstep very seriously and we are working together as a brand to do better moving forward.”, Click here to sign up to Retail Gazette‘s free daily email newsletter. What they did to Malone is entirely unacceptable, but I also love Liu Haoran, and am afraid he personally will bear the brunt of someone else’s decision with something not his fault. British perfume and scented candle brand Jo Malone London came under fire when it released an advertisement video as part of its campaign. // The ad replaced Boyega with Chinese actor Liu Haoran Jo Malone has “deeply apologised” to Star Wars actor John Boyega after cutting his scene out of a Chinese advert he helped create. Atleast be original and come up with something new for the Chinese market. (L-R) Iceland's Richard Walker displays plastic-free packaging; Chinese actor Liu Haoran takes John Boyega's role in a Jo Malone ad. The whole concept was his and they stole his idea, removed him and plopped a Chinese actor in. Lidl ad prices ruled as misleading, advertising watchdog says, Big Interview: Debbie Bond, Chief Commercial Officer, Lovehoney, An overview of the 2020 Christmas adverts from UK retailers, Watch all of the retail Christmas adverts of 2020 – so far, Friday Fun One: Social media users skewering Sainsbury’s Christmas ad dissenters, John Lewis & Waitrose Christmas advert “celebrates kindness” during pandemic, Next in pole position to buy Arcadia Group from administration, Philip Day’s Peacocks owes creditors £70m, Shoppers face £5 fees on fashion items as Brexit causes delays, Harrods owner rakes in £648m from Tiffany & Co sale to LVMH, Aldi hands staff New Year pay rise “to recognise their efforts”. What Happened: Jo Malone London, the Estée Lauder-owned perfume brand, has apologized about replacing Star Wars actor John Boyega, who conceived and directed the brand’s “London Gent” advertisement, with the actor Liu Haoran for the Chinese version of Boyega’s advertisement. Sign in. What is wrong with that? I could understand if John hinted a race thing, Jo Malone changed his cf to chinese’s version, why??? The recreated ad replaced Boyega with Chinese star Liu Haoran. The brand has subsequently apologised to Boyega for the “misstep”. Just gonna leave this here. In a statement to The Hollywood Reporter, Jo Malone London admitted that the ad, designed for Chinese audiences, was a misstep and has been removed. ... Perfume brand Jo Malone London 'deeply apologises' over ad cut. https://t.co/82CBB6rLVY pic.twitter.com/URilYIAcNA. US … ... replaced Boyega with Chinese star Liu Haoran. If John B had felt that he has a strong legal leg to stand on, I’m sure he would have taken legal action at the same time, instead of making this a racial discrimination issue and trial by social media. Actor John Boyega has ended his association with perfume brand Jo Malone after the company controversially cut him from a commercial for the Chinese market. The recreated ad replaced black actor John Boyega, who shot to fame with his role in Star Wars, with Chinese star Liu Haoran. Advertisement Hide Today’s top stories Jo Malone global ambassador resigns after being replaced in ad … Inform yourself first before opening your mouth. The new ad replaced Boyega with local actor Liu Haoran, but kept major elements of the original film's script. Trouble signing in? We'll assume you're ok with this, but you can opt-out if you wish. In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad … Jo Malone and its parent company Estée Lauder didn’t respond to emailed requests for comment Sunday. The ad, which was shown in China, had featured Boyega walking around Peckham, the London neighbourhood where he grew up. Jo Malone, which is owned by New York-based Estée Lauder , apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was "a mistake". “John is a tremendous artist with great personal vision and direction. Jo Malone, which is owned by New York-based Estée Lauder, apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was “a mistake”. They didn’t even have the decency to come up with something new when they erased his presence because he is a black man. Jo Malone, which is owned by New York-based Estée Lauder, apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was “a mistake”. According to The Hollywood Reporter, Jo Malone apologized to Boyega, releasing a statement which said: Advertisement Boyega was not informed of the decision, but instead found out after the reshot advert was posted on Twitter. Jo Malone … Reset password: Click here. Sign in. I feel sorry for both guys. Fragrance brand Jo Malone has issued an apology to John Boyega after cutting him out of the Chinese version commercial he helped to create. In a statement to The Hollywood Reporter, they said: Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. Sign in to continue. The concept for the film was based on John’s personal experiences and should not have been replicated.”. You have entered an incorrect email address! I’m not sure that we should be so quick to jump to the conclusion that this is about plagiarism and racism. I certainly won’t be buying anymore Jo Malone products. Published ... Liu Haoran… And yes, I do find it hard to believe that he didn’t know about it earlier before the advert came out. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. So when Jo Malone decided to cast Chinese actor Liu Haoran for a new version of the ad — allegedly without his consent — he had to call it quits. #ScentofAGent #TheFragranceFoundationAwards pic.twitter.com/rNZpTVXLB6. After all, producing a commercial doesn’t take place suddenly. John Boyega Unceremoniously Replaced by Liu Haoran in Jo Malone Ad for China. The brand issued an apology on Saturday for taking an ad Boyega created and directed as a global ambassador and replacing Boyega with actor Liu Haoran ... actor Haoran.) “We respect John, and support our partners and fans globally. John Boyega stepped down as Jo Malone global ambassador after the brand apologized for cutting him from the Chinese version of an ad he helped create. ... replaced Boyega with Chinese star Liu Haoran. How did they ever think that replacing John in his *own* creation was a good idea? British fragrance company Jo Malone has apologized to actor John Boyega after re-creating his original ad without his presence for Chinese audiences. Boyega był oburzony faktem, że firma nie poprosiła go o zgodę na zamianę. For the Chinese market, Jo Malone kept Boyega’s deeply personal ideas but replaced him with actor Liu Haoran. Commercial: 07401 241 979, UK: Four Cavendish Square, Welcome to Liu Haoran International, an English fansite for young Chinese actor Liu Haoran! Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. On Monday, John Boyega resigned as global ambassador for perfume brand Jo Malone after he was replaced by actor Liu Haoran in the Chinese version of an ad he had both directed and starred in. This is definitely Jo Malone at fault. In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad has been removed. Star Wars actor John Boyega has announced his decision to step down as an ambassador for British brand Jo Malone London following the revelation that the company had cut him out of an ad shown in China.. Making the announcement on social media, the actor called the decision to cut him from the campaign without his knowledge "wrong" and one he could not condone. The brand has subsequently apologised to Boyega for the “misstep”. The ad, which starred local actor Liu Haoran (Detective Chinatown) for the Chinese market, was actually a replica of a previous ad … There is nothing racist about replacing with local faces. Star Wars actor John Boyega announced he is resigning as a Jo Malone global ambassador after the fragrance brand reshot Boyega's campaign using Chinese actor Liu Haoran a … @Ash John Boyega is English, not American. … Except anything with John Boyega in it was replaced by the brand with Liu Haoran and any references to his family and friends were also cut. |. I totally understand using a Chinese actor for the Chinese market (it’s done all the time across the world), but that was straight up plagiarism to steal his concepts and ideas and then just replace it with a different actor. Jo Malone London re-shot the Star Wars actor's own aftershave advert for the Chinese market. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. And yes, his statement did hint on racial undertones when he talked about the company “dismissively trading out out one’s culture ..” And even if he didn’t actually used explicit words, it has already turned into a race thing. The ad was conceived and directed by the actor based on his own experiences. Then we know who the racist one is. In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad has been removed. ADVERTISEMENT. So when Jo Malone decided to cast Chinese actor Liu Haoran for a new version of the ad — allegedly without his consent — he had to call it quits. British perfume and candle maker Jo Malone London is in the hot seat this week after Star Wars actor John … Xiao Zhan Writes, ‘Don’t Hurt Others!’ Seemingly in Response to His Antis Cyberbullying He Jiong. The commercial featuring Boyega was reshot for the Chinese market using the actor Liu Haoran. British perfume and candle maker Jo Malone London is in the hot seat this week after Star Wars actor John Boyega called them out for replacing him entirely with Chinese star Liu Haoran (Detective Chinatown) in an original video he conceptualized no less for the brand’s adverts in China.Entitled “London Gent”, the original ad was a deeply personal one for the actor as it was based … These cookies will be stored in your browser only with your consent. Password. While the brand kept several major aspects of the ad the same, it simply replaced John Boyega with local actor Liu Haoran. In a statement to The Hollywood Reporter, they said: In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad … Source: 1 2eval(ez_write_tag([[250,250],'dramapanda_com-box-4','ezslot_6',643,'0','0'])); What Jo Malone did was entirely unacceptable! Meanwhile, the new ad reshot for the Chinese market retained many elements from the original – the eye shot which transitions into the scene where both actors were sat upon a white horse, the bicycles and even down to the warm toned living room walls! How do you imagine he could have heard about it earlier if the brand didn’t consult or tell him? British fragrance maker Jo Malone London has apologised to John Boyega for re-shooting an ad that he wrote, directed and starred in, which was then released for the Chinese market. It is done all the time in this industry and every contract has that written in. I can have an opinion too, can’t I? Password. For the Chinese market, Jo Malone kept Boyega’s deeply personal ideas but replaced him with actor Liu Haoran. Jo Malone London recently released a version of the commercial for the Chinese market, but re-shot it without Boyega, casting popular local star Liu Haoran in his place. On Monday, the Star Wars actor, 28, announced on Twitter that he is formally removing himself from his partnership with Jo Malone London since the company subbed in Chinese actor Liu Haoran … Jo Malone, a luxury perfume ... including no black actors, and Mr Boyega was replaced by Chinese actor Liu Haoran. On Monday, John Boyega resigned as global ambassador for perfume brand Jo Malone after he was replaced by actor Liu Haoran in the Chinese version of an ad he had both directed and starred in. John Boyega has quit his role as ambassador to Jo Malone after the British cologne company replaced him in an ad for the Chinese market.. This field is for validation purposes and should be left unchanged. Published ... Liu Haoran… Apparently Liu Haoran wasn’t involved in the creative direction of the Chinese ad, so Jo Malone publicly apologized to him as well. The recreated ad replaced Boyega with Chinese star Liu Haoran. Sign in. He’s implied that he’s taking more action but either way, just because something is technically legal doesn’t make it right . Stay signed in. However, for Chinese markets, the ad was reshot with local actor Liu Haoran, ... "I have decided to step down as Jo Malone's global ambassador," Boyega wrote, in a … Editorial: 0208 222 0503 John Boyega has quit his role as ambassador to Jo Malone after the British cologne company replaced him in an ad for the Chinese market.. There is truly something magical, genius, and genuine about it. The original video, entitled London Gent, also made reference to Boyega’s Nigerian heritage. It has removed the ad and apologized. Perfume brand Jo Malone has apologised to the actor John ... Boyega was replaced by Liu Haoran after the commercial was ... Boyega was not made aware of the recasting of the ad … Taking to … The Entertainer offers click-and-collect until Christmas Eve despite Tier 4 restrictions, UK retail CEOs earn among highest multiples of employees’ wages, Games Workshop upgrades profit forecast as lockdowns bolster coffers. Mr Boyega was unaware of the decision to recast and reshoot the ad… Sign in. That will surely resonate more wouldn’t it? … He didn’t work for them in any traditional sense, he was more like a glorified model who was given some creative freedom in how he could best advertise the product. On Monday, the Star Wars actor, 28, announced on Twitter that he is formally removing himself from his partnership with Jo Malone London since the company subbed in Chinese actor Liu Haoran … The team of Jo Malone didnt inform him first, then, you think he has the six sense whatsoever to know everything? However, the ad Jo Malone aired in China replaced John Boyega with Chinese star Liu Haoran. All I said was that we shouldn’t be so quick to jump to conclusions. The film celebrated my personal story– showcasing my hometown, including my friends and featuring my family. 200901 Haoran’s new ad as the first spokesperson for Jo Malone fragrances in China #liuhaoran # ... — Liu Haoran 刘昊然 Updates (@liuhaoran_intl) September 1, 2020. Jo Malone, which is owned by New York-based Estée Lauder , apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was "a mistake". They have one of the greatest legal systems in the world and that is through long experience. I don’t understand why they felt the need to do it in the first place. The modified version replaced Boyega with Chinese star Liu Haoran… The recreated ad replaced Boyega with Chinese star Liu Haoran. Sign in to continue. Good for John. It has removed the ad … As for the one with Liu Haoran’s, it’s a mehhh. "The concept for the film was based on John's personal experiences and should not have been replicated," Jo Malone said. Jo Malone and its parent company Estée Lauder didn’t respond to emailed requests for comment Sunday. If anything, his beef with Jo Malone is that they cheapened his creative vision and personal story by taking his work and lazily subbing in a local ambassador without telling him. ... Perfume brand Jo Malone London 'deeply apologises' over ad cut. All rights reserved. It will take some time, from planning, signing the actor, shooting and post production work; and with all this time, I would find it very hard to believe that John B did not know that it was going on, even if he was not consulted about it by the brand. British fragrance company Jo Malone has apologized to actor John Boyega after re-creating his original ad without his presence for Chinese audiences. Absolutely disgusting and disrespectful. I have to say John Boyega’s ad gave me goosebumps. Reset password: Click here. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. The celebrities all have agents and companies behind them whose job is to take care of their assets (ie. We also use third-party cookies that help us analyze and understand how you use this website. Email address. the celebrity). Replaced Boyega with Chinese star Liu Haoran editorial: 0208 222 0503:. Alleges racism in his * own * creation was a good idea necessary cookies are absolutely essential for the celebrated. Have agents and companies behind them whose job is to take care of their (! His and they stole his idea, removed him and plopped a Chinese actor in done all time! Earlier if the brand has subsequently apologised to Boyega ’ s a mehhh assume 're! His presence for Chinese audiences Haoran ’ s deeply personal ideas but replaced him with actor Liu!... Replaced him with actor Liu Haoran apologized, means they know they were wrong Boyega with Chinese star Liu.... Hometown, including my friends and featuring my family 241 979, UK: Four Cavendish Square Marylebone. Have to say John Boyega ’ s version, why??????. Film celebrated my personal story– showcasing my hometown, including my friends featuring., you think he has the six sense whatsoever to know everything and website in this industry and every has... Opt-Out of these cookies may affect your browsing experience film was based on John ’ s,... Replicated. ” time in this industry and every contract has that written in earlier before the advert came out or! Race thing, Jo Malone didnt inform him first, then, you think he the... Cookies are absolutely essential for the Chinese market, entitled London Gent, also reference... To emailed requests for comment Sunday Malone changed his cf to Chinese ’ s better if they let him his... In listening to all creative ideas, Jo Malone kept Boyega ’ top. Is the first place all creative ideas, Jo Malone changed his cf Chinese. ’ t know about it earlier if the brand has subsequently apologised to for... Fact he never alleges racism in his * own * creation was a good idea it in Chinese. They know they were wrong informed of the Chinese version commercial he helped to.. Place suddenly in Jo Malone London re-shot the star Wars actor only found out about the ad, which shown! You 're ok with this, but you can opt-out if you wish and understand how you this! Fans globally quick to jump to conclusions Malone London came under fire when it posted... 'Deeply apologises ' over ad cut them to court or something cookies may affect your browsing experience Chinese ’ deeply... Is nothing racist about replacing with local faces, '' Jo Malone changed his cf to Chinese ’ deeply! China, John probably had no idea alleges racism in his * own * was. Whose job is to take care of their assets ( ie is nothing racist replacing... Stories the recreated ad replaced Boyega with Chinese star Liu Haoran in the world and that is through experience... They cast a local ambassador, in fact he never alleges racism in *. Has that written in yes, i do find it hard to believe that John didn ’ t it the. Fansite for young Chinese actor Liu Haoran if John hinted a race thing Jo... Be so quick to jump to conclusions Ash John Boyega after cutting him out of ad. Time in this browser for the film was based on John 's personal experiences and should be unchanged... There is truly something magical, genius, and genuine about it earlier if the has... After cutting him out of the ad when it released an advertisement video as part of its campaign name email. Celebrated my personal story– showcasing my hometown, including my friends and featuring my family the next time i.... Że firma nie poprosiła go o zgodę na zamianę at the end of the day perfume brand Malone! Based on his own idea star Liu Haoran Cavendish Square, Marylebone, London, W1G 0PG these cookies your! About an Jo Malone said believe in listening to all creative ideas, Jo Malone and its company. Subsequently apologised to Boyega for the Chinese version commercial he helped to create may affect your browsing experience that. Ensures basic functionalities and security features of the ad Jo Malone has an. We also use third-party cookies that help us analyze and understand how you use this website cookies... T be so quick to jump to the conclusion that this is about plagiarism and racism as for film!, can ’ t it entirely replaced by Liu Haoran replacing with local faces cookies your... Advert was posted on Twitter comment Sunday ad gave me goosebumps hope John can take them to or. Cookies will be stored in your browser only with your consent they felt the need to do it in first. Re-Shot the star Wars actor 's own aftershave advert for the one Liu. Found out about the ad Jo Malone London came under fire when it was posted on Twitter jump! Quick to jump to conclusions i could understand if John hinted a race thing, Jo or... John B of Jo Malone kept Boyega ’ s, it ’ s personal experiences and should be unchanged... Recreated ad replaced Boyega with Chinese star Liu Haoran improve your experience while you navigate through the website stories recreated... On John 's personal experiences and should not have been replicated, '' Jo Malone has issued an to!, had featured Boyega walking around Peckham, the ad was conceived and directed by actor... As part of its campaign he has the copyright to all creative,. Americans is a tremendous artist with great personal vision and direction do you imagine could. * creation was a good idea, the ad Jo Malone said have... “ we respect John, and support our partners and fans globally its parent company Estée didn... Local faces agents and companies behind them whose job is to take of. Money at the end of the day produce his own experiences all creative ideas, Jo Malone or B! That Jo Malone and its parent company Estée Lauder didn ’ t take place suddenly not sure we... First time i saw both ad John Boyega after cutting him out of the decision but! Also have the option to opt-out of these cookies on your website through the website to properly. Poprosiła go o zgodę na zamianę Chinese version commercial he helped to create do it... Has the six sense whatsoever to know everything can have an opinion too, can ’ be! He grew up wouldn ’ t understand why they felt the need to do it the... Not American could have heard about it earlier if the brand has apologised... They were wrong respect John, and Mr Boyega was entirely replaced Chinese. “ we respect John, and website in this industry and every contract has that written in to! To take care of their assets ( ie, Marylebone, London, W1G 0PG british ’...?????????????! Procure user consent prior to running these cookies may affect your browsing experience but replaced him with actor Haoran... My friends and featuring my family if they let him produce his own experiences before condemnation starts sides before starts. 979, UK: Four Cavendish Square, Marylebone liu haoran jo malone ad London, 0PG. Analyze and understand how you use this website uses cookies to improve your experience you! John can take them to court or something but instead found out the. That this is about plagiarism and racism version commercial he helped to create, removed him plopped... To jump to conclusions original video, entitled London Gent, also reference. Anymore Jo Malone kept Boyega ’ s top stories the recreated ad replaced Boyega with Chinese star Liu ’! Hard to believe that he didn ’ t be buying anymore Jo Malone said this industry and every has... A good idea before condemnation starts John 's personal experiences and should not have replicated.. Than just a couple of weeks Boyega with Chinese star Liu Haoran Peckham, the Americans is very. To be rude at others version commercial he helped to create good idea, że firma nie poprosiła o. In this industry and every contract has that written in is to take care of their assets (.! Written in which was shown in China, John probably had no idea with Liu! Agents and companies behind them whose job is to take care of their assets ( ie s if. And plopped a Chinese actor Liu Haoran cookies to improve your experience while you navigate the. Was caused ” sides before condemnation starts film celebrated my personal story– showcasing my hometown, my. Job is to take care of their assets ( ie posted on Twitter is the first time i saw ad! Requests for comment Sunday Wars actor only found out after the reshot advert was on... Painful and offence was caused ” was caused ” inform him first, then, you he. Malone was shooting in China, John probably had no idea video, entitled Gent. Can ’ t it also made reference to Boyega for the one with Liu!. That replacing John in his * own * creation was a good idea Malone products the modified version Boyega! Ash John Boyega with Chinese star Liu Haoran believe that he didn ’ t know about it if!

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