Give your reader a choice. Onboarding and welcome emails are quite similar in several ways. If you promised something in exchange for signing up, mention it right away. “You’re signed up + the ebook we promised” works well. To better create your best welcome email for your customer onboarding flow, knowing what a welcome email can accomplish is a good start—but what makes a great welcome email great to begin with? Embedding Images in HTML Email: Have the Rules Changed. As agreed, your start date is [date.] A getting started guide or a few quickstart tips are also very much appreciated. This onboarding email example from Sleeknote is personable and points readers to a blog post which breaks down a variety of product use cases and testimonials. guide to preventing emails from going to spam, sign up for a free Mailtrap account today, How to Send an Email Using Windows PowerShell. You can then write about your team's pending projects, or what the new employee's duties are expected to include. But it doesn’t have to be the end of our journey together. “Your discount code is here” is often sufficient too. We expect you to be in our offices by [time] and our dress code is [casual/ business casual.] You must nail it. Better yet, let them decide what they want to hear about. If, however, you’re promoting a well-written tutorial and few readers appreciate your efforts, you have some work to do. You won’t learn how to use the entire platform from a single email. So well that it’s got a whopping 41% response rate! Onboarding Email Newsletters: Best Practices and Examples. “Getting started with Mailtrap” or “Things you can do with Mailtrap” will get many readers interested. The purpose of your welcome email is to greet your new subscribers. Today, we’re sharing the exact scripts for seven onboarding emails that we use here at Groove to welcome new customers. This is a pretty old onboarding email but it illustrates the point well. Only the best content, delivered once a month. With these examples of welcome emails, you’ll be able to tweak your own welcome and onboarding strategies to give new email list subscribers a better experience. Frequently, there’s no standard onboarding flow and the messages change based on your choices and interactions with a platform. Run proper A/B testing regularly and watch how the numbers change. On top of the obvious visual appeal, the team behind the tool managed to demonstrate tons of possible use cases in just a single email. A welcome email is the very first email (after the double opt-in email) your new subscriber or customer receives. This example from TypeForm has a lot of good things worth reusing. Looking for more great employee onboarding examples? To better demonstrate the differences between both types of email, let’s look at some real-life examples. Your organizational and strategic planning abilities are going to be put to good use as we move into the new fiscal year, and we are eagerly anticipating the positive impact you are going to have here. Let’s start off from the very first thing your readers see – a subject line. Welcome emails are not only about sales (although they can help with that too). That’s also where the email ends. This would be much closer to an example of an onboarding email. These emails are a great chance to connect with your lead and tell them what to expect from you going forward. Your email will stand out from the crowd even if it lands in the “Promotions” tab. You should have received all the pertinent Human Resources materials to review. There’s no point in keeping someone on a mailing list against their will. I am very pleased that you have accepted our offer and are joining our team. Here, the founder of Jet.com talks about the company vision and shows its appreciation to the reader for being a part of their journey. We’ll get to that in a few minutes, let’s now start with the basics! If you gave such a promise, deliver on it right in the first email. Mailtrap uses cookies to enhance your browsing experience, analyze traffic and serve targeted ads. Include their contact information in the letter, or offer to in a follow-up. Avoid using phrases like “Free”, “Discount” or “70% off” (or any other percentage for that matter). Farnam Street: Set expectations. You entered an incorrect username or password. Sorry, you must be logged in to post a comment. Not the best type of lead, but those happen as well. Some will make a mental note to keep track of your emails. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful. Make sure new additions to your team know you're happy to have them. But since both types of email are often similar, you’ll spot some references to onboarding emails here and there, too. In such an email, a new customer is greeted, often appreciated and frequently briefly introduced to whatever they just signed up for. Your experience and vision will be a great asset to this group, and I know that the team is looking forward to working with you. With more and more companies competing for your attention, crafting good welcome emails has become a way to stand out from the crowd. Here’s an example of a single condensed version of their onboarding welcome emails. If it's an email, begin with a descriptive subject line. Often, subscribers get a certain benefit for joining a mailing list. Instead, combine it with your desired call to action in the same email. According to Experian, emails sent right after a subscription happens have 88% more opens than those sent sometime later. You’ll find more tips for avoiding such a fate in our guide to preventing emails from going to spam. Of course, typical software platforms are much more complex than even the most robust gyms. By continuing to use our site and application, you agree to our Privacy Policy and use of cookies. Don’t choose the perfect time for all just because you think it’s right. Please let me know if you find that you are available to start sooner than September 10, as we are all anxious to get going on the new project we discussed during your interview. After all, they probably just signed up to use the tool and could use any help they can get. Google Places. There’s no point in beating about the bush with all the “7 Incredible Things Marketers Do/See/Try”-type of subjects. And once Google has that data, the real marketing can begin. When writing welcome emails for new employees, take into account your company culture (e.g., professional, casual) and your new hire’s situation (e.g., recently relocated). The main purpose of welcome messages or emails is to encourage users to carry out certain actions depending on your product such as make a purchase, download content, sign up for a trial, etc. Let a subscriber hit ‘reply’ and reach you or even your support team right away. Then, to eliminate email #3, they could just send the official welcome email from the founder. Helloprint’s welcome email is a beautiful example of making the brand feel human, warm and welcoming through an introduction to their support team members. Because of the way it was put, their appreciation also sounds more genuine than the standard “Thanks for signing up” you’ll see in many similar emails. A welcome email, as the name suggests, is a message you send to new hires to welcome them to the company, establish a positive initial impression of your company, provide them with relevant details about their first day at work, such as the location of your office, company dress code, agenda for the day, and so forth. The bearded guy on top makes you smile right away. It’s because people get accustomed to receiving welcome emails in real-time. If it’s a welcome email we’re talking about, you want it to look and work as expected. Don’t force your newly acquired subscribers to wait for it to arrive or search for it in a separate email. To get them pumped up, we recommend sending an email a week before the start date with some information about any formalities plus some valuable nuggets about culture. You’ve got very little text but three links you’re probably going to need the most. Alison Doyle is the job search expert for The Balance Careers, and one of the industry's most highly-regarded job search and career experts. This is an example of a welcome aboard letter. They are generally emailed to the new employee by the employee's manager. With more and more companies competing for your attention, crafting good welcome emails has become a … Ensure that it will be something of value to them. If the goal of your welcome emails is to just build a rapport with a reader, don’t focus so much on a click-through. Like these best welcome email examples, make sure you deliver on your promises, show your values and personality, and use personalization and automation to increase engagement rates. Image source: Salesforce. For that, you need to look at successful welcome email examples. Tell your reader how often you’re going to reach out and with what. Very often, the only thing you get after joining a mailing list looks as follows: If this is your case too, you may be missing out on an opportunity. These customer onboarding email templates are often sequences of emails, spread out over weeks at a time. You’ll also learn some useful welcome email best practices to guide your own welcome email strategy. This welcome email campaign sample by Asana shows you how to activate users. They’re both considered transactional emails. Discover 10 examples of welcome packs for new employees. Doesn’t it resemble typical onboarding emails, then? You’ll also learn some useful welcome email best practices to guide your own welcome email strategy.” 18. When you consider that welcome emails have an unusually high open rate of 50% – making them 86% more effective than newsletters, it’s crucial that you get it right. Use this opportunity to show your appreciation to them for joining your mailing list. They would walk with you, showing each location and explaining its role. They’re aimed at teaching a new customer how to use a product or a service effectively and, well, getting them to pay for it. Hi [new hire name]! To connect with readers on a deeper level, companies often send out personal welcome emails – in this letter, the founder of the product personally introduces the reader to … Not a logo and a banner, but the company itself. Welcome emails are also about pointing your subscribers in the right direction. In the welcome message, continue to set expectations by detailing what the order of events can be expected after subscribing. It might also provide contact information to help the employee get started. If it sounds genuine, you’re likely to see the same people reading your following emails too. New employee welcome email examples. Email Design Nataly Birch • February 14, 2020 • 9 minutes READ . Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. Without a good profile, Google Places isn’t very useful to the user. Not only does Mailtrap work as a powerful email test tool, it also lets you view your dummy emails online, forward them to your regular mailbox, share with the team and more! A clear CTA at the end of an email linking to a well-written tutorial is best. With media-rich push notifications and SMS marketing taking off, it’s tempting to see email as an outdated channel. If it’s something interesting for them (and it probably is), they’ll be more likely to open the next email. Beautifully designed, it quickly demonstrates what users can do on a platform with relevant CTAs. However, there are several distinctions too. Welcoming a new employee email template. Compared to regular emails, welcome messages are extremely effective. If you’re sending welcome or onboarding emails, you’re probably testing them in some way. Think of that time when you paid a visit to a gym to ask about their subscription plans. They then told you briefly about the place, introduced the plans and explained what’s included in each. The example below shows how you can combine the onboarding process with your email strategy. If you have any questions about the materials, feel free to contact Sue Butler in HR (sbutler123@XYZemail.com, phone # 123-555-1212 X222) or me. “Many thanks for joining us on this journey” or just “You’re in, thanks!” make for a great start to a simple welcome email template. You have to imagine that the percentage of brands sending good welcome emails is even lower. We also tell you what to improve and how to steer clear of spam filters. Salesforce welcome kits regularly change and are often personalized depending on the different teams. Even when you’re introducing an entire platform, don’t overwhelm readers with too many choices. Interestingly, they also use social proof to show right away how popular some integrations are. 14 Welcome email examples that build trust with subscribers “With these examples of welcome emails, you’ll be able to tweak your own welcome and onboarding strategies to give new email list subscribers a better experience. If a corporate ‘Welcome’ email feels too generic, you’re free to add a touch of personalization. They’re mostly about building a lasting relationship and setting up a foundation for all future communications. in the same day or week), consider sending one email to introduce them all. Sending 15 links that they should get familiar with isn’t among the most motivating things you can deliver. Selena McKensie123 Business Rd.Business City, NY 54321555-555-5555selena.mckensie@email.com, Xavier Jones123 Main Street,Anytown, CA 12345. Please use the. And finally, here’s a very simple welcome email from Help Scout. This can be by showing a few of the most popular articles on the blog. It is usually more informal than the official document offering the position. If you accepted their offer, they would probably take you on a tour of a place. PeopleImages / DigitalVision / Getty Images. Mailtrap is an environment for email testing. 3 Onboarding Email Examples by Twist While Crew used pretty much the same call-to-action button for all their onboarding emails, Twist uses different tactics for each of these triggered emails. E-mail is already registered on the site. Don’t hesitate to use it in a subject line. You’ll likely come across some surprising findings. Instead, their welcome email is just a brief message from the CEO himself that looks honest and straightforward. There’s little text in an email but yet, so many things to explore. Please let me know if we can be of any assistance, as many of us have also moved here in the last few years, and can offer suggestions on almost everything from neighborhoods and schools to restaurants and health clubs. They are both used to introduce a new lead to a product, a service or just to a mailing list. Only 39% of brands are sending welcome emails. It’s customary to send a welcome aboard letter to new employees before they arrive to start a job. Welcome emails are more general, by definition. If you can get your new leads excited about your brand solely because of a great welcome email, you’re already one step closer to some impressive ROI. A Welcome Letter Can Help a New Employee Feel at Home: Typically, the letter will come from the worker’s immediate manager, department head, or colleague. And just as first impressions are important, so are these particular interactions. A splendid way to start a relationship is by setting the right expectations. And a team photo at the bottom shows that there are real people behind a seemingly boring web forms platform. [first name], can you believe it? HubSpot has a huge number of resources and getting all of their emails would be a bit too much. Welcome to ZYX Corp! And why not utilize an animation to put a smile on the reader’s face? Welcome messages are quite a big topic these days. Your welcome email is the first step to truly connecting with your audience and sets the tone for your entire relationship. First of all, you want to be straightforward. And it sure isn’t. Email subject line: Welcome to [Company name] Dear [Employee’s name], We are all really excited to welcome you to our team! The email also comes with an interesting subject line: “Not your ordinary welcome email, [name]”. The Letter Can Also Convey Important Information: For example, it might provide introductions, outline expectations, and offer contact information. Asana welcomes you to the team, giving you the impression that you’re more than just another client to them (even if you are ;-)). That’s why they attach to each email a link to their preference center, where you can pick what exactly you’re interested in. The company creates for a new employee all the conditions for his personal development and for demonstrating his strongest professional qualities. It might be a case if you offered some benefit that subscribers just retrieved, but have zero interest in receiving your content. It gives you the chance to make a good first impression. Instead, try to state in a few, casual words what’s inside. A welcome email is the very first message a person gets upon signing up to a newsletter or creating an account of any sort. Some would love some daily inspiration while others will only stay subscribed if you email them twice a month. Virgin America Type of welcome: Get Started. Usually, it’s a discount code for their first purchase or some online resource, an ebook for example. 2. The letter can serve as an introduction to the people on the team, outline the company's expectations for the new employee, and express gratitude for this new team member’s expected contributions. Joe BrownAdvertising Director, XYZ Enterprisesjbrown123@XYZemail.com123-555-1212 X555, Roger Jones12 Main StreetBusiness City, NY 54321555-555-5555Roger.Chang@email.com, Stephanie Gomez123 Chesnut StreetAnytown, CA 12345. If you look through your spam folder, you’ll see many spammers using the very same vocabulary. Onboarding emails, on the other hand, are more in-depth introductions to a product or a series. This is your opportunity to really “wow” them with your personality, so they look forward to your next newsletter. This goes for every aspect of your welcome emails: And others. Use a welcome email to tell a brief story of who you are and what your vision is. There’s no CTA or promo code, just an out-of-the-ordinary way of saying “Hi”. Takeaways from these SaaS welcome email examples. Make sure your welcome email hits the readers’ inboxes right when they expect it. The emails here are good examples of ways to get this done fast. Are onboarding and welcome emails the same thing? Note: 8,000+ companies use Groove to delight customers with fast, personal support at scale. This website uses cookies so that we can provide you with the best user experience possible. In many cases, however, you’ll want readers to take some specific action(s) while reading your email. A well-written letter can help a new employee feel welcome from the outset and ease the transition into the job. In conclusion, you should let new employees know the department is looking forward to their arrival, and tell them where to address any questions or concerns they may have prior to their first day. If you are sending an email message the subject line of the message can simply say "welcome aboard" or "congratulations.". You already granted yourself their attention – they gave you permission to email them just a few minutes ago. So it’s imperative that you meet or even exceed their expectations. (Try to get to 10% and you’ll see how hard it is!). Another pleasant example is from IFTTT. We recommend keeping the tone light and easy to help your new hires feel comfortable. The body of your letter should express your anticipation of the new employee's arrival at the company, with a reference to the start date, if it's set. Mailtrap is a test mail server solution that allows testing email notifications without sending them to the real users of your application. You signed up, lured by the promise of a discount code and there you go, it’s been delivered. Finally, they offered you a trial you can take advantage of right away, without any strings attached. If you’re asking a question in your welcome email, make a response as easy as ABC. A welcome message or welcome email is defined as the form of communication with your target audiences such as website visitors or customers to greet, onboard, or connect them with you. We capture your outgoing emails and let you inspect them for errors before they reach real users. 10 Examples of Standout Welcome Emails 1. If you are sending an email message the subject line of the message can simply say "welcome aboard" or "congratulations." Every audience is different so, as always, we recommend testing what works best for yours. Check out this example: Subject line: It’s almost day one! If your message is carrying a clear Call-to-Action, make a reference to it in the subject line. Two Sample Letters to Make Your New Employee Feel Welcome, Writing Welcome Aboard Email for New Employees, Tips for Following Up After Submitting a Resume, How to Accept a Job Offer With Sample Acceptance Letters, Thank You Letter Sample for Group Interview Follow Up, Sample Thank You Letters and Emails for a Job Offer, 6 Reasons to Send a New Employee Welcome Letter and a Sample Letter, Sample Excuse Letters and Email for Sickness and Absent Days, See a Sample Employment Reference Letter Written by a Manager, Job Application Email Examples and Writing Tips, Sample Thank You Letter to Follow Up on a Job Interview, Cover Letter Examples Emphasizing Transferable Skills, Announce Your Retirement With This Sample Letter, Examples of the Best Thank-You Letters and Email Messages. Here, Ann Taylor delivers a promised coupon in a welcome email. A number of links for exploring the store are also present, making shopping easier for a recipient. That’s all. Why Email is an Essential Onboarding Channel. Please return your forms as soon as possible for a seamless start of your benefits and salary. Your salutation should be polite. Onboarding and Welcome Email Samples and Inspiration. This means that every time you visit this website you will need to enable or disable cookies again. But it’s still very important if you want your emails to be read and interacted with. A clear CTA is an icing on the cake. Let them go by making it very easy to unsubscribe. On December 27, 2019 July 21, 2020 By Piotr Malek In Email Marketing. Keep reading for onboarding email best practices, the anatomy of an effective welcome email sequence, plus onboarding welcome email examples. And to get feedback/user information, they could work that into the onboarding process or include it in the welcome email. Welcome messages are also a fantastic opportunity to understand your audience and segment your list in a better way. Review Sample Letters and Emails as a Guide: But be sure to customize your letter and include the employee’s start date, if it’s set. Here are three examples of welcome emails for new employees: Casual. There are so many things to learn from those welcome emails! A welcome letter is a great way to make a new employee feel more comfortable before they even start work. Please use the They don’t play with unnecessary attachments or a code hidden somewhere in the text. One of the best ways of starting a promising relationship is to introduce yourself. If you're sending a letter, begin with your contact information, the date, and the new employee’s contact information. Welcome to the Team Letter Examples The following are examples of a welcome aboard email to send to a new employee joining the team and a letter for an employee who is relocating for the job. The companies who are getting first impressions right. Finally, once you completed the training, a receptionist would pick you up once again and ask about your experience. Airbnb sends the email above to each new user of the platform. Food52 uses a welcome email as an opportunity to introduce the brand and its founders. The whole story of how they got to 41% is really interesting too and you can read it on Groove Blog. If you disable this cookie, we will not be able to save your preferences. Unsubscribe anytime. What’s more, 74% of users expect to receive them shortly after trusting you with their email address and/or other contact details. A welcome email is the perfect medium for introducing folks to the characteristics (and eccentricities) that make your brand unique. One of the most welcoming words in the English language is… “welcome”. Also, they’re right in the context, having just devoted some time to get themselves familiar with your brand. We will really appreciate it. Writing a great one might not be as critical as is the case with promotional emails. Groove didn’t bother with crafting a beautiful tutorial and embedding it in an email.