Abstract . 2. Shopping and entertainment have to be packaged together for customers who do not have the time to shop during weekdays. These stores operate in those product categories for which the customer desires convenience of location. The choice of the brands offered conveys the depth of the category, image of the store and reflects the intended target market. The following kinds of retail formats are found in India: Mom-and-pop stores: These are generally family-owned businesses catering to small sections of society. This format can afford specialization of retail personnel which will be necessary in handling customers’ enquiries as categories develop. These huge retail formats have many single brand stores in many of the product categories. Customers would like to travel some distance for their weekend trips. A retailer’s prime affinity and loyalty is towards the customers of his store, and not to the companies whose goods he sells. In developing countries, these formats are slowly finding acceptance now. If the number of product categories is large, chances are that the range in each one of them would be smaller because of space constraints or else it may become too unwieldy. These modern retail formats provide wide . Copyright 10. NoN traditioNal retail format 2. direct selliNg• direct selliNg is the sale of a coNsumer product or service, persoN-to-persoN, away from a fixed retail locatioN, marketed through iNdepeNdeNt sales represeNtatives who are sometimes also referred to as coNsultaNts, distributors or other titles. Usually such stores are also accompanied by food joints and entertainment plazas that provide an ideal day out. They have, up to this point, been required by customer demands to remain consistent from visit to visit. Dollar store formats continue to find success among non-traditional formats. Content Filtrations 6. Report a Violation, Retail Marketing: Useful notes on Retail Marketing, Classification of Retail Structure: 3 Categories | Retailing, Rural Consumers: Essay on Rural Consumers. As the economy of a country develops, people will want more sophistication and variety in greater number of categories and this can be provided only in this type of format. RETAIL FORMATS Prepared By, Sagar Gadekar . By C Keen and MGM Martin Wetzels. Purchasing for the household is done only during weekends. Retailing makes products available when and where customers want to buy them. being mainly a ‘brick and mortar’ firm, if online sales accounts for 25% or less of the turnaround. The growth of Internet technology and electronic commerce has not been matched by theoretically-guided social science research. Buy at wholesale prices: Traditional retailers hate this option, but with few overheads to cover, online stores can offer things at prices far below the regular retail price. Prohibited Content 3. SlideShare Explore ... services to customers. The existing retail houses are also gearing up to face the emerging competition from the organized sector and the changing outlook of Inmar’s report found sales grew 5.7% in 2018 and market share grew by 3.4%. The purpose of this paper is to examine the customer experience toward two major retail types: the Vietnamese traditional retail format (wet market) and modern retail sector (supermarket). Today’s consumers won’t tolerate being force fed the experience that the retailer chooses to offer them, if it doesn’t suit their needs. The word traditional trade is collective representation of these small, simple stores. Malls provide everything that a person wants to buy, all under one roof. Today, consumers want not only the product but also the act of the purchase itself. This store format is gaining wide acceptance in India as the store acts as a one- stop-shop for the complete family. 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